Which Is Better For Designer: Redbubble Or Shopify?

As a designer, choosing the right platform to sell your products is crucial for your success. With the rise of e-commerce, there are now numerous options available, each with its own unique features and benefits. Two popular platforms that designers often consider are Redbubble and Shopify. In this article, we will delve into a detailed comparison of these two platforms, exploring their key features, pricing, customization options, marketing tools, and overall user experience. By the end, you should have a clearer understanding of which platform is better suited for your needs.


Redbubble is a global online marketplace that allows artists to sell their designs as a wide range of products, including clothing, accessories, home decor, and more. It provides a user-friendly interface that enables designers to upload their artwork, set their own prices, and choose from various product options.

Key Features:

1. Product Variety: Redbubble offers a diverse range of products, including t-shirts, hoodies, stickers, phone cases, wall art, and more. This extensive product catalog allows designers to showcase their artwork on various mediums, giving them more opportunities to attract a wider customer base.

2. Print-on-Demand: One of Redbubble’s biggest advantages is its print-on-demand feature. This means that products are only printed and shipped once an order is placed. As a designer, you don’t need to worry about inventory management or upfront costs. Redbubble takes care of the production, fulfillment, and shipping process, allowing you to focus solely on creating and marketing your designs.

3. Global Reach: Redbubble has a vast international customer base, giving designers the opportunity to reach customers from all around the world. The platform handles international shipping and customer support, making it convenient for both designers and customers.

4. Community and Discovery: Redbubble fosters a vibrant community of artists and designers. The platform encourages interaction and collaboration between creators, providing opportunities for exposure and feedback. Additionally, Redbubble has a comprehensive search and discovery system that helps users find designs based on keywords, tags, and categories. This can significantly increase the visibility of your work.


Redbubble offers a free membership, allowing designers to create and upload their designs without any upfront costs. The platform earns a commission on each sale, and designers receive a percentage of the total price. The commission structure varies depending on the product category. While this model eliminates the need for initial investment, it also means that designers have less control over pricing and profit margins.

Customization Options:

Redbubble provides several customization options for designers. You can choose from a variety of product templates and color options. Additionally, you can add your own branding, such as a logo or signature, to personalize your products. However, the level of customization is limited compared to other platforms like Shopify.

Marketing Tools:

Redbubble offers various marketing tools to help designers promote their products. These include the ability to add tags, descriptions, and titles to optimize your designs for search engine visibility. Redbubble also provides social sharing buttons, allowing you to easily promote your work on social media platforms.

User Experience:

Redbubble’s user interface is intuitive and user-friendly, making it easy for designers to navigate and manage their products. The platform provides detailed analytics and sales statistics, allowing designers to track their performance and make informed decisions about their business strategies.


Shopify is a leading e-commerce platform that allows designers to create their own online stores. It offers a comprehensive suite of tools and features to help designers build, customize, and market their brands.

Key Features:

1. Full Control: With Shopify, designers have complete control over their online stores. You can customize the look and feel of your store using pre-designed templates or by coding your own website. This gives you the freedom to create a unique brand identity and establish a strong online presence.

2. Extensive App Store: Shopify has an extensive app store that offers a wide range of add-ons and integrations. These apps can enhance your store’s functionality, providing features such as advanced analytics, email marketing, SEO optimization, and more. This flexibility allows you to tailor your store to meet your specific needs and goals.

3. Payment Options: Shopify offers multiple payment options, including credit cards, PayPal, and various third-party payment gateways. This ensures that customers can complete their purchases using their preferred method, increasing conversion rates and customer satisfaction.

4. Inventory Management: Unlike Redbubble’s print-on-demand model, Shopify requires designers to manage their own inventory. This can be advantageous if you have complete control over your production process or if you offer unique, limited-edition products. However, it also means that you need to invest in inventory upfront and handle the logistics of storage, packaging, and shipping.


Shopify offers various pricing plans, ranging from basic packages suitable for small businesses to advanced plans for larger enterprises. The cost varies depending on the features and services included. Additionally, Shopify charges transaction fees for each sale made through external payment gateways. However, these fees can be waived or reduced by using Shopify’s own payment gateway, Shopify Payments.

Customization Options:

One of Shopify’s biggest strengths is its extensive customization options. You can choose from a wide range of professionally designed templates or create your own custom website using Shopify’s built-in theme editor or by coding your own HTML and CSS. This level of customization allows you to create a unique and visually appealing online store that reflects your brand identity.

Marketing Tools:

Shopify provides a comprehensive set of marketing tools to help designers promote their products and drive traffic to their online stores. These tools include SEO optimization, social media integrations, email marketing, discount codes, abandoned cart recovery, and more. Additionally, Shopify offers detailed analytics and reports, enabling you to track your store’s performance and make data-driven marketing decisions.

User Experience:

Shopify’s user interface is highly intuitive and user-friendly, making it easy for designers to set up and manage their online stores. The platform provides extensive documentation, tutorials, and a 24/7 customer support team to assist users with any questions or issues they may encounter.


In conclusion, both Redbubble and Shopify offer unique features and benefits for designers. Redbubble is a great option for artists who prefer a hands-off approach, as it takes care of production, fulfillment, and shipping. It provides a global marketplace with a wide range of products and a vibrant community of artists. However, designers have less control over pricing and customization options.

On the other hand, Shopify offers complete control over your online store, allowing for extensive customization and branding opportunities. It provides a comprehensive suite of marketing tools and a wide range of payment options. However, designers are responsible for managing their own inventory and may need to invest in upfront costs.

Ultimately, the choice between Redbubble and Shopify depends on your specific needs and goals as a designer. Consider factors such as your desired level of control, customization options, marketing tools, and budget. It may also be worth considering using both platforms simultaneously to maximize your reach and revenue potential.

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