Redbubble Vs. Etsy Where Is The Best Place To Grow?

Welcome to the world of online creativity and entrepreneurship! If you’re an artist or a creator, you’re likely familiar with platforms like Redbubble and Etsy, both of which provide a space for artists to showcase and sell their work. However, when it comes to choosing the best platform for your creative endeavors, things can get a bit perplexing. Let’s take a closer look at these platforms and help you make an informed decision on where to thrive. In this section, we’ll give a brief introduction to Redbubble and Etsy, setting the stage for the comparison. We’ll touch upon the essence of each platform and provide a glimpse into the exciting journey of choosing the ideal platform for creative growth.

Understanding Redbubble

Redbubble is a vibrant online marketplace that allows artists to showcase their designs on various products. With a user-friendly interface and a vast array of customizable items, it’s a playground for those who love creativity and want to share it with the world. Let’s dive deeper into what Redbubble offers.

Redbubble is an exhilarating platform for artists and designers seeking a broad canvas to display their creative works. Established in 2006, Redbubble has grown into a global online marketplace that empowers artists to monetize their designs through a range of customizable products. The platform boasts a diverse array of offerings, from apparel and home decor to stationery and tech accessories.

Platform Features and Benefits

  • User-Friendly Interface: Redbubble is praised for its intuitive and easy-to-navigate platform, ensuring artists can efficiently manage their portfolio and products.
  • Wide Product Range: Artists can showcase their art on an extensive range of products, allowing them to cater to various tastes and preferences.
  • Print-on-Demand: Redbubble operates on a print-on-demand model, meaning products are manufactured and shipped to customers only after an order is placed, reducing inventory and upfront costs for artists.
  • Global Reach: The platform offers a vast international audience, enabling artists to reach a global customer base and increase their visibility.

Target Audience and Product Offerings

Redbubble attracts a diverse audience, including art enthusiasts, pop culture aficionados, and individuals seeking unique and customizable products. The product offerings on Redbubble cover a wide spectrum:

  • Apparel: T-shirts, hoodies, dresses, and more adorned with various artistic designs.
  • Home Decor: Cushions, posters, wall art, and even duvet covers featuring artist-designed patterns.
  • Accessories: Phone cases, laptop sleeves, stickers, and notebooks, giving customers a chance to express their individuality.
  • Stationery: Greeting cards, notebooks, and calendars showcasing creative art.
  • Gifts: A plethora of gift options including mugs, tote bags, and puzzles designed by talented artists.

With such an extensive range of products and a user-friendly platform, Redbubble is an enticing choice for artists looking to showcase their creativity and potentially reach a vast global audience.

Stay tuned as we delve into Understanding Etsy, the creative marketplace offering a distinctive ambiance for creators and artisans.

Understanding Etsy

Etsy, on the other hand, is renowned for being a go-to platform for handmade, vintage, and unique items. Founded on the principles of creativity and craftsmanship, it attracts artists, crafters, and vintage collectors alike. Let’s explore the intricate world of Etsy and what sets it apart.

Etsy, founded in 2005, is an esteemed online marketplace that has cemented its position as the go-to platform for handmade, vintage, and unique products. Artists, crafters, and vintage collectors converge on Etsy to showcase their craftsmanship and connect with a community that appreciates the art of creating by hand.

Platform Features and Benefits

  • Handcrafted Emphasis: Etsy places a strong emphasis on handmade and unique products, attracting artisans dedicated to producing one-of-a-kind items.
  • Vintage Items: In addition to handmade goods, Etsy hosts a vibrant collection of vintage and collectible items, appealing to a niche market of vintage enthusiasts.
  • Community and Networking: Etsy fosters a sense of community among artists and buyers, providing forums, groups, and workshops for networking and collaboration.
  • Customization and Personalization: Etsy allows sellers to offer customized and personalized items, adding a personal touch that resonates with buyers seeking unique experiences.

Target Audience and Product Offerings

Etsy’s audience consists of individuals seeking distinctive and personalized products. The platform appeals to a spectrum of preferences, including:

  • Handmade Craftsmanship: Those valuing unique, handcrafted pieces crafted with care and attention to detail.
  • Vintage Enthusiasts: Collectors or those who appreciate the charm of vintage items.
  • Art and Craft Lovers: Individuals passionate about supporting artisans and their artistic endeavors.
  • Gift Seekers: Shoppers in search of personalized, thoughtful gifts for special occasions.

Etsy’s product offerings are as diverse as its audience:

  • Handmade Jewelry and Clothing: Unique jewelry pieces, clothing, and accessories crafted by skilled artisans.
  • Vintage Collectibles: Rare and vintage items, from antique furniture to collectible stamps.
  • Art and Prints: Original artwork, paintings, prints, and illustrations from talented artists.
  • Home Decor: Handmade or vintage decor items to adorn living spaces.

Etsy is a haven for those seeking something beyond mass-produced goods, fostering a community of creators and appreciators of artistry.

Comparing Platforms

Now that we have a solid understanding of Redbubble and Etsy individually, let’s delve into a side-by-side comparison to help you weigh the pros and cons of each platform.

Ease of Use


  • Intuitive interface and straightforward navigation.
  • Easy uploading of designs and customization of products.
  • Seamless integration of the artist’s shop and the buying process.


  • User-friendly interface, but can be slightly overwhelming for new users due to the extensive range of products.
  • Simple listing process for products, but may require more effort for customization.
  • Clear options for managing shop settings and tracking orders.

Product Quality and Customization Options


  • Products are of good quality, with precise printing and durability.
  • Extensive customization options for designs on a wide range of products.
  • Artists can set their profit margins based on product cost.


  • Quality varies based on individual sellers, but many emphasize handmade and unique craftsmanship.
  • Extensive customization options for handmade and personalized products.
  • Sellers have control over pricing and can offer variations of their products.

In the battle of ease and customization, Redbubble excels in simplicity and ease of use, making it a great choice for artists new to online selling. On the other hand, Etsy shines in offering a plethora of customization options, catering to those who value unique and personalized products.

Market Reach and Audience

Understanding the potential market reach and target audience is crucial when deciding between Redbubble and Etsy. Both platforms have their unique strengths in reaching diverse groups of consumers.

Market Reach on Redbubble

Redbubble offers a significant advantage in terms of market reach due to its global presence and popularity among consumers seeking unique designs and creative artwork. With an established brand and a robust online infrastructure, Redbubble attracts a vast and diverse audience from around the world. Artists have the opportunity to showcase their work to a broad market without the need for extensive marketing efforts, benefiting from Redbubble’s existing user base.

Target Audience on Redbubble

The target audience on Redbubble includes:

  • Art Enthusiasts: Individuals who appreciate and seek unique, artistic designs.
  • Pop Culture Fans: Those looking for merchandise related to their favorite movies, TV shows, or characters.
  • Gift Shoppers: Individuals in search of creative and personalized gifts for themselves or loved ones.

Market Reach on Etsy

Etsy is renowned for attracting a diverse audience seeking handcrafted, vintage, and personalized items. While its reach is substantial, it can be more niche-focused compared to Redbubble. However, this niche appeal is what draws a dedicated and loyal customer base looking for distinctive products not readily available in conventional stores.

Target Audience on Etsy

The target audience on Etsy includes:

  • Artisanal Product Enthusiasts: Those who appreciate the craftsmanship and uniqueness of handmade items.
  • Vintage Collectors: Individuals interested in authentic vintage or retro items.
  • Shoppers Seeking Personalization: Those in search of personalized, one-of-a-kind products.

In this aspect, Redbubble excels in reaching a broad, global audience, making it suitable for artists aiming for widespread exposure. Conversely, Etsy attracts a specific clientele looking for distinctive, handcrafted, or vintage items.

Fees and Pricing Structure

Understanding the fees and pricing structures of Redbubble and Etsy is essential for artists and creators to make informed decisions regarding where to sell their work. Let’s examine the fee models and how they can impact an artist’s earnings on each platform.

Fees and Pricing Structure on Redbubble

Redbubble charges the following fees:

  • Base Product Price: The cost of the product before any markup. This includes manufacturing, materials, and fulfillment.
  • Artist Margin: The amount the artist adds on top of the base price as their profit. Artists have control over the margin they set.
  • Redbubble Service Fee: A percentage fee retained by Redbubble for hosting the platform, managing transactions, and providing customer service.
  • Payment Processing Fee: An additional fee for payment processing, varying based on the payment method.

The total price paid by the customer includes the base product price, the artist’s margin, the Redbubble service fee, and the payment processing fee.

Fees and Pricing Structure on Etsy

Etsy charges the following fees:

  • Listing Fee: A small fee to list each item on the platform.
  • Transaction Fee: A percentage fee on each sale, which includes the item’s price and the shipping cost.
  • Payment Processing Fee: An additional fee for payment processing.
  • Optional Fees: Etsy offers optional services like advertising and shipping labels, incurring additional charges.

For both platforms, artists should carefully consider these fees when setting their prices to ensure they cover costs and make a desirable profit.

Success Stories and Testimonials

Hearing the success stories and testimonials of artists who have flourished on Redbubble and Etsy provides invaluable insights into the potential of these platforms for creative growth and financial success.

Success Stories on Redbubble

Emma’s Art Haven: Emma, an aspiring artist, found immense success on Redbubble by creating vibrant, nature-inspired designs. Her beautifully crafted designs on products like T-shirts and posters gained popularity, and through Redbubble’s global reach, she established a substantial customer base.

David’s Pop Culture Paradise: David, a pop culture enthusiast and artist, tapped into Redbubble’s vast audience with his creative designs featuring iconic movie characters. The platform’s seamless customization options allowed him to tailor his designs to meet the demands of various fanbases.

Testimonials on Etsy

Sarah’s Handmade Jewelry: Sarah, a jewelry maker, found Etsy to be the perfect platform to showcase her handcrafted jewelry. Etsy’s emphasis on handmade products connected her with a community appreciative of her craftsmanship, and she saw a significant increase in sales and positive reviews.

Robert’s Vintage Treasure Trove: Robert, a collector of vintage items, turned his passion into a thriving business on Etsy. His shop featuring curated vintage collectibles attracted fellow enthusiasts, and Etsy’s user-friendly interface made it easy for them to discover and purchase unique pieces.

These success stories and testimonials demonstrate the potential of both Redbubble and Etsy in supporting artists and creators in different niches. Redbubble offers a global reach and a diverse audience, while Etsy provides a focused platform for handmade and unique products.

SEO and Visibility

Achieving visibility and optimizing for search engines (SEO) is crucial for artists on both Redbubble and Etsy to attract potential customers and increase sales. Let’s explore the significance of SEO and how it can enhance an artist’s online presence on these platforms.

SEO and Visibility on Redbubble

Redbubble offers artists the opportunity to optimize their product listings for search engines through various means:

  • Keyword Optimization: Artists should carefully choose relevant keywords for their product titles, descriptions, and tags to enhance visibility when potential buyers search for specific items.
  • Quality Descriptions: Providing detailed and enticing descriptions for products not only helps with SEO but also engages potential buyers, improving the chances of a sale.
  • Consistent Branding: Maintaining a consistent brand identity through keywords and visuals across product listings enhances recognition and visibility in search results.

SEO and Visibility on Etsy

Etsy, too, provides artists with tools and tips to optimize their visibility:

  • Keyword Research: Artists should conduct keyword research to identify popular search terms related to their niche and integrate these into their product titles, descriptions, and tags.
  • High-Quality Images and Descriptions: Clear, high-quality images and well-crafted product descriptions attract buyers and contribute to improved search rankings.
  • Shop Optimization: Optimizing the shop’s About section and policies can enhance visibility and provide potential customers with valuable information about the artist and their work.

By effectively utilizing SEO strategies, artists can increase their online visibility, reach a broader audience, and ultimately boost sales on both Redbubble and Etsy.

Tips for Success

To succeed on Redbubble and Etsy, artists need to employ effective strategies that align with each platform’s unique characteristics. Here are some essential tips to enhance your success and visibility on both Redbubble and Etsy.

Tips for Success on Redbubble

  • Create Unique Designs: Focus on creating original, eye-catching designs that resonate with your target audience. Unique designs set you apart and attract more customers.
  • Optimize Keywords Strategically: Conduct thorough keyword research and strategically incorporate relevant keywords into your product titles, descriptions, and tags to improve visibility in search results.
  • Leverage Social Media: Promote your Redbubble shop and products on various social media platforms to expand your reach and attract potential buyers.
  • Engage with the Community: Engage with other artists and the Redbubble community by liking, commenting, and sharing their work. This helps increase your visibility within the community.
  • Experiment with Product Range: Diversify your product offerings to cater to a broader audience. Experiment with different types of products and designs to find what sells best.

Tips for Success on Etsy

  • Showcase High-Quality Images: Use professional, high-quality images to showcase your products. Clear visuals enhance the perceived value of your items and attract more buyers.
  • Personalize the Shopping Experience: Offer personalized or customizable options for your products to cater to individual preferences and increase customer satisfaction.
  • Request Reviews and Feedback: Encourage satisfied customers to leave positive reviews, as these reviews can significantly impact your shop’s credibility and attract more buyers.
  • Utilize Etsy Ads: Consider using Etsy’s advertising platform to promote your products and reach a broader audience.
  • Optimize Shop Policies: Ensure your shop policies, shipping details, and return policies are clear and comprehensive, providing a seamless shopping experience for your customers.

Implementing these tips can help you maximize your potential on both Redbubble and Etsy, ultimately leading to increased sales and recognition within your chosen market.


In the dynamic world of online creative marketplaces, both Redbubble and Etsy offer unique opportunities for artists and creators to showcase their work and grow their brands. Choosing the right platform depends on various factors such as your artistic niche, target audience, and business goals. Let’s recap the key points and help you decide the ideal platform for your creative journey. Redbubble stands out for its global reach and user-friendly interface. Artists can easily upload their designs, customize a wide range of products, and benefit from Redbubble’s print-on-demand model. The platform appeals to art enthusiasts, pop culture fans, and those looking for unique, customizable products.

On the other hand, Etsy has carved a niche as the go-to platform for handmade, vintage, and unique items. It emphasizes craftsmanship, making it an excellent choice for artisans and vintage collectors. Etsy’s audience appreciates personalized, one-of-a-kind products and values the authenticity of handmade goods. In making your decision, consider your target audience and the type of products you offer. If you specialize in handmade, vintage, or personalized items, Etsy is likely the better fit. However, if you’re looking for a broader reach and enjoy creating a variety of designs on different products, Redbubble could be the optimal choice.

Ultimately, success on either platform requires dedication, a strong understanding of your audience, and effective marketing strategies. Utilize the tips provided earlier to enhance your visibility, optimize your listings, and engage with the respective communities on Redbubble and Etsy. Whether you choose Redbubble, Etsy, or even both to diversify your reach, remember that consistency, quality, and creativity are key ingredients for success in the ever-evolving online creative marketplace landscape.

Thank you for joining us in this exploration of Redbubble vs. Etsy, and we wish you the best in your creative endeavors!

FAQs (Frequently Asked Questions)

  1. Q: Can I sell the same designs on both Redbubble and Etsy?
  • A: Yes, you can sell the same designs on both platforms. However, consider tailoring your approach to each platform’s audience and customization options for better results.
  1. Q: Which platform has lower fees, Redbubble or Etsy?
  • A: The fee structure varies on both platforms. Redbubble has a service fee and payment processing fee, while Etsy has listing fees, transaction fees, and payment processing fees. Compare and choose based on your product range and sales strategy.
  1. Q: Is it necessary to use social media for promoting my products on Redbubble and Etsy?
  • A: While not necessary, utilizing social media can significantly boost your visibility and reach. It allows you to connect with a broader audience and potentially drive more traffic to your listings.
  1. Q: Can I offer promotions and discounts on Redbubble and Etsy?
  • A: Yes, both platforms allow you to offer promotions, discounts, and sales to attract customers and drive sales. Utilize these features to boost your sales during specific periods or events.
  1. Q: How long does it take to set up a shop on Redbubble or Etsy?
  • A: Setting up a shop on both platforms is relatively quick and straightforward. You can have your shop up and running within a few hours, including uploading designs, setting prices, and configuring shop details.

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